Azaya’s Investment Concept
Chiang Mai Accommodations
Comparative Rental Properties
Chiang Mai's Appeal to Tourists
Capital Appreciation
Location
Marketing
Rental Management

Azaya's rental income is expected to yield double digit annual returns on investment as well as lucrative capital appreciation over time.  

Azaya’s Investment Concept  

Azaya Villas in Chiang Mai, Thailand is a unique real estate investment opportunity for those seeking a Thailand holiday home with the benefits of rental income. Managed by professional estate agencies and developers to international 5-star standards, Azaya Villas expect double digit annual returns on investment as well as lucrative capital appreciation over time.

Chiang Mai is one of Thailand's most visited cities with record numbers of tourists constantly on the rise. Responding to an increasing demand for 5-star accommodations, several world-class hotels have recently opened in Chiang Mai with many more now under construction. Chiang Mai will soon host a wide selection of 5-star hotels, but until now there have been no options for those seeking to rent a luxury residence for a greater level of privacy and exclusivity. As Chiang Mai's premier luxury residential development, Azaya is strategically positioned as the obvious choice for Chiang Mai's affluent visitor seeking an experience beyond that which can be provided within a hotel's communal environment.

Affluence has been long present in Chiang Mai with the upscale Four Seasons and Mandarin Oriental resorts maintaining high occupancy rates for bungalows that range from US$1275 to US$3100 per day. Azaya provides for a greater level of space, privacy and exclusivity at less than half the price of the resort bungalows. To better understand the current rental market in Chiang Mai, please view our next section below entitled Chiang Mai Accommodations.

Chiang Mai Accommodations  

High occupancy rates at Chiang Mai's long standing resorts such as Four Seasons and Sheraton seem to have influenced more hotels to make their presence. In the last three years alone, several renowned hotels have entered Chiang Mai’s luxury market including Mandarin Oriental, Shangri La, Sofitel, The Chedi and Dusit's hip D2 Hotel. The near future looks promising with several more big names joining the success including Banyan Tree, Pan Pacific and Le Meridien.

The research conducted by the aforementioned organizations prior to their expansion is a clear indication that the demand for 5-star accommodations in Chiang Mai outweighs the existing supply. However, despite the overwhelming demand for luxury accommodations, there are no internationally managed 5-star residences for rent in Chiang Mai to accommodate those seeking a greater level of privacy and exclusivity. Azaya is Chiang Mai's premier luxury residential development.

Azaya stands on its own to capture the exclusive rental market for those seeking private villas that offer a greater level of luxury, space and privacy- all at less than 50% of the hotel rates for their two bedroom bungalow room types. To better understand how we will compete with the nearby hotels, please view our next section below entitled Comparative Rental Properties.

Comparative Rental Properties  

Azaya's architecturally stunning design, its emphasis on privacy and its uniqueness as Chiang Mai's premier luxury residences make it hard to compare with any of Chiang Mai's existing accommodations. This being said, however, Chiang Mai does have two other options for 2-bedroom bungalow type rooms:

The Mandarin Oriental: US$1400 per day
The Four Seasons Resort: US$3500 per day

Some of the notable differences upon comparison are the fact that the hotel type bungalows have shared common walls and/or small swimming pools and/or small private yards, if any. Azaya, on the other hand, offers spacious homes with large private swimming pools on large plots of land.

Based on this comparison, while similar or higher rates could easily be justified, Azaya focuses on high occupancy rates by offering more for less. While keeping its daily rental prices at 50-65% less than its competition, Azaya conservatively estimates double digit annual ROI as well as lucrative capital appreciation over time.

Chiang Mai's Appeal to Tourists  

As Thailand's second largest city, Chiang Mai was recently ranked within the top 10 most livable cities by Asia Week Magazine. Surrounded by mountains, waterfalls and nature reserves, Chiang Mai has long appealed to an affluent and refined audience with interests in art, history, culture and eco-tourism.

Chiang Mai is also becoming a golf destination with 5 major golf courses in the area, as close as 10 minutes from Azaya. Plenty of options exist for those seeking more adventure including jungle trekking, river rafting, bungee jumping, mountain biking and night safaris. Chiang Mai is also a popular weekend destination for many Bangkokians seeking its cooler climate.

The expansion of Chiang Mai's International Airport is making it easily accessible from Asian and European cities. For more information, please see our Q&A section entitled Flights.

Capital Appreciation  

While Chiang Mai's property market is just warming up, land values in Chiang Mai have seen consistent growth over the last few years. With the expansion of its international airport, growing numbers of hotels and a solid infrastructure in place, Chiang Mai is well positioned for continued capital appreciation over the years to come.

Location  

Set amidst the foothills of northern Thailand's scenic mountains, Azaya is surrounded by waterfalls, nature reserves and golf courses. Part of Azaya's value in location is its close proximity to The Four Seasons Resort, which charges US$3500 per day for 2-bedroom bungalows. Azaya and The Four Seasons are only 200 meters apart and share two common roads, allowing Azaya to be visible to all of The Four Seasons passing guests.

Marketing  

Marketing villas for rent will be conducted through various types of media including advertising, affiliations, travel related agencies, exhibitions, internet and direct mail.

While our existing advertising targets buyers, we have already received numerous requests from parties interested to rent Azaya. This is a clear indication that our current marketing techniques, while mainly targeting purchasers, are also finding their way to would-be renters.

Azaya's marketing team is already in position to target luxury villa renters and achieve the mutual goal of high rental occupancies.

Rental Management  

Azaya is managed by Meridian Management, an expat-led Thai registered company, which is a partnership between Azaya's developer and its project management company. Meridian's directors and partners have over 15 years experience managing world-class resorts and hotels including Four Seasons, Sheraton and Radisson. Meridian Management is also undergoing the selection of an internationally recognized management firm for consultation and logistical support.